Most organizations are trying to solve structural problems with technology. Discover the key lessons from AntiCon London on why AI amplifies existing ways of working, and why fixing processes, capabilities, and operating models should come before scaling AI.

Outdated data in your CRM? Ai & Automation ensures your CRM data is complete, accurate, and always relevant, boosting sales effectiveness and efficiency.

Streamline sales and marketing by connecting SAP Business ByDesign and Marketo—eliminate double entry and delays.

Explore essential insights from the 2026 State of Martech report tailored for marketing technology administrators navigating AI, context engineering, and governance.

What do the APR'26 Make.com updates really mean for your team? We break down what matters, what to act on, and where it impacts your operations.

Key insights from Adobe Summit on how AI-powered agents and automation are reshaping campaign operations and MarTech architecture

What do the MAR'26 Make.com updates really mean for your team? We break down what matters, what to act on, and where it impacts your operations.

What do the FEB'26 Make.com updates really mean for your team? We break down what matters, what to act on, and where it impacts your operations.

What do the FEB'26 Marketo updates really mean for your team? We break down what matters, what to act on, and where it impacts your marketing operations.

Read my guest article on B2BMarketeers.nl about why becoming "AI-first" may be the wrong starting point. Discover why organizations should first understand how work really happens before deploying AI at scale, and how that insight becomes the foundation for a more effective automation roadmap.

What do the JAN'26 Marketo updates really mean for your team? We break down what matters, what to act on, and where it impacts your marketing operations.

What do the JAN'26 Make.com updates really mean for your team? We break down what matters, what to act on, and where it impacts your operations.